Product Marketing Manager H/F

About Arturia

Arturia empowers musicians worldwide to explore, create, and perform through innovative software and hardware instruments. Since 1999, we've been at the forefront of modern music production, from our acclaimed analog synth emulations to cutting-edge performance tools.

Our team of 180+ passionate individuals spans France, the USA, the UK, Mexico, and Hong Kong. We're united by a shared dedication to sonic excellence, product quality, and creative technology. At Arturia, we foster a culture of craftsmanship, curiosity, and collaboration, and we celebrate the music we create together.

Your Mission

As a Product Marketing Manager, your main goal will be to maximize product adoption and revenue by distilling customer & market insights into accurate positioning & messaging and high-impact launch strategies.

What You'll Do

• Strategy & Positioning:

  Continuously refine audience segmentation to develop intuitive, usage-first product lines that serve company strategy. Define product positioning and messaging frameworks from ideation to launch, in collaboration with Product and Copywriting teams.

• Launch Orchestration (Go To Market):

  Orchestrate high-impact, multi-channel product introduction campaigns (web, social, paid, influence, partners) to ensure the value proposition is accurately perceived and global adoption is maximized.

• Creative Vision & Content:

  Supervise marketing video productions (from concept to execution). Ensure consistency and efficiency of internal campaign content production, maintaining accountability for the creative vision, with a keen eye for aesthetics and a deep understanding of current advertising trends in our industry, while rigorously managing the allocated budgets.

• Cross-Functional Alignment:

  Engineer comprehensive Product Marketing Briefs and Release Info Docs to serve as a strategic "source of truth" for cross-functional teams, press, and influencers. Align Product, Brand, Growth, and Sales teams on all go-to-market initiatives, effortlessly adapting your communication style to federate these diverse audiences.

• Analysis & Optimization:

  Reporting all marketing activities, campaign performance, and product adoption on a weekly & monthly basis to iterate on our strategies and maximize our portfolio's lifecycle.

What You Bring

• Solid and successful professional experience in Product Marketing, Brand Strategy, or Go-to-Market roles

• Strong understanding of product lifecycles and premium positioning (experience in the tech industry is a strong plus)

• Proven ability to lead multi-channel product launches and translate market insights into measurable business impact, backed by a strong strategic vision.

• Comfortable with AI tools, analytics platforms, and marketing technologies enabling data-driven decision-making in an international environment, as well as driving innovative campaigns.

• Excellent communication and natural leadership skills, allowing you to adapt your pitch and unite cross-functional teams.

• Proficiency in Budget Management & ROI Tracking.

• Music production experience is highly valued and will make you the perfect candidate to speak our users' language!

Conditions

• Contract: Permanent (CDI)

• Location: Montbonnot-Saint-Martin (Grenoble, France), in a collaborative and creative workspace

• Remote Work: Up to 2 days per week

• Accessibility: Easily reachable by public transport

• Inclusivity: We are committed to creating an inclusive workplace and encourage applications from people with disabilities. We provide the tools and support you need to reach your full potential.

Ready to shape the future of music technology with a passionate, international team?