Trade Marketing Manager

Job description

Arturia designs musical instruments and software for musicians and producers, professionals and beginners alike. Its mission is to make music creation accessible to everyone through technology, and to offer the most intuitive and user-friendly experience.

Arturia started its journey in 1999 with the recreation of legendary analog synthesizers in software form, which then led to developing a full range of hardware synthesizers and contemporary audio tools. The products rely on innovation to offer a daring, accessible, fun, and inspiring approach to sound exploration.

Arturia is growing and now employs over 130 passionate people located in France, the USA, Hong-Kong, Mexico, and the UK. Arturians share an ambition for excellence, values such as transparency and simplicity, and a culture of celebration around successes.

Within our Sales department (8 people), you will be in charge of defining and deploying a trade marketing plan in order to support our distributors and resellers in promoting our brand and products in our various markets. You will bridge our Sales and Marketing departments.

Your main responsibilities will be the following:

  • Build a Trade Marketing annual plan, divided in distributors quarterly targets
  • Deploy the plan
    • Conduct regular calls with our distributors
    • Act as a Marketing advisor and facilitator for the distributors to create and implement sales-oriented marketing strategies
    • Check and improve the quality of trade marketing actions
    • Adjust the plan based on roadmap evolution and sales priorities
  • Follow up the plan (quarterly targets and results, half-year review)
  • Support local marketing on new products
    • Brief distributors on upcoming products
    • Work hand in hand with the Marketing department to get the right marketing assets
    • Prepare the product launch alongside distributors: send the product, create local content, send marketing assets
  • Create and deliver marketing tools for dealers
  • Carry out dealer tours and deliver staff training, product demonstrations and clinics

Job requirements

  • You have at least 5 years of experience in a marketing, communication, sales or channel marketing role within the musical instruments business
  • You are fluent in written and spoken English; knowledge of French is a plus
  • Your strong interpersonal skills allow you to support, energize and influence your work partners
  • You are rigorous and organized
  • You are passionate about music and familiar with the world of music production
  • You are curious and have a keen interest in understanding and conveying the company's strategic and commercial issues