Trade Marketing Manager

Job description

Arturia is a leading developer of music software and hardware for both pro and amateur musicians around the world. Our strength and success come from our dedication to music and inspiring the people who make it.

This is all possible thanks to our amazing team. Arturians are forward-thinking, smart, creative, and dedicated. Since the company was founded in 1999, our strategy and operational R&D culture have made us trailblazers in the industry. Creating music gear is just part of our story. We also develop strategic alliances with top innovators and research centers, improving and expanding the creative experiences of our customers.

Arturia’s dynamic culture is fueled by a common passion for music, straightforward and transparent communication, and the celebration of success!

Within our Sales department (8 people), you will be in charge of defining and deploying a trade marketing plan in order to support our distributors and resellers in promoting our brand and products in our various markets. You will bridge our Sales and Marketing departments.

Your main responsibilities will be the following:

  • Build a Trade Marketing annual plan, divided in distributors quarterly targets
  • Deploy the plan
    • Conduct regular calls with our distributors
    • Act as a Marketing advisor and facilitator for the distributors to create and implement sales-oriented marketing strategies
    • Check and improve the quality of trade marketing actions
    • Adjust the plan based on roadmap evolution and sales priorities
  • Follow up the plan (quarterly targets and results, half-year review)
  • Support local marketing on new products
    • Brief distributors on upcoming products
    • Work hand in hand with the Marketing department to get the right marketing assets
    • Prepare the product launch alongside distributors: send the product, create local content, send marketing assets
  • Create and deliver marketing tools for dealers
  • Carry out dealer tours and deliver staff training, product demonstrations and clinics

Job requirements

  • You have at least 5 years of experience in a marketing, communication, sales or channel marketing role within the musical instruments business
  • You are fluent in written and spoken English; knowledge of French is a plus
  • Your strong interpersonal skills allow you to support, energize and influence your work partners
  • You are rigorous and organized
  • You are a passionate musician, produce music on a computer or use synthesizers
  • You are curious and have a keen interest in understanding and conveying the company's strategic and commercial issues